© 2021 Herlar, LLC. 276 Followers, 321 Following, 564 Posts - See Instagram photos and videos from Tracy Li (@jia_qi_li) 2019, the daily unique devices of both KOL accounts remained above 250,000, and … Pricier labour than in China may lead to faster automation of online fulfilment. Li Jiaqi, còn được biết đến là Austin Li là người bán hàng tốt nhất cho thương hiệu mỹ phẩm tại thị trường Trung Quốc. His GMV is predicted to reach 20 billion RMB by the end of the year. He once sold 15,000 lipsticks within 15 minutes. Russell Grandinetti, Amazon’s head of international retail, says consumers want different things at different times. Join Facebook to connect with Li Jia Qi and others you may know. This website uses cookies to improve your experience while you navigate through the website. Lorsque l’on constate que la plus importante influenceuse occidentale de la mode Chiara Ferragni compte 22 millions d’abonnés contre 117 millions pour Austin Li Jiaqi, 78 millions pour Papi Jiang ou encore 55 millions pour Kevin Chu, les trois plus grands influenceurs chinois, il était donc inconcevable pour la marque d’abandonner ce projet. Chinese apps are to 21st-century shopping what American malls were to last century’s. Since 2020 Snapchat users can try on make-up and shoes virtually, bolstering what the app calls “shopability”. Les applis chinoises sont au shopping du XXIe siècle ce que les centres commerciaux américains étaient à celui du siècle dernier Presque tout le monde en Chine connaît “Austin”. A LMOST EVERYONE in China knows “Austin” Li Jiaqi. Influencers draw attention to how the item is used. Top 1 Chinese influencer & Live stream sales KOL: Austin Li Austin Li otherwise known as ‘The Lipstick King’ has some impressive accolades under his belt. The next big thing in retail comes with Chinese characteristics, After years of dithering companies are embracing automation, American trustbusters force Visa to back off Plaid, CES upstages the Detroit Motor Show as cars go electronic. Influencer Austin Li Jiaqi started out flogging make-up products in China and now sells them to millions by live-streaming on Taobao, China’s biggest internet retailer – once shifting 15K lipsticks in five minutes. Sitting in front of a camera, he makes a living from selling beauty products during live streams, convincing tens of millions of potential customers to snatch anything from lipsticks to liquid foundation. Li is also known for her lead role in Wait, My Youth. Ảnh: Youku. Either way, Chinese consumers are no longer willing to burn roughly two thousand dollars on a “thinly layered Hermès lipstick case.” But will they spend $67 dollars for a lipstick? In America the online titan, Amazon, and its two challengers, Shopify and eBay, accounted for less than 50%. And compared to the much better received Armani and YSL lipstick collections, both of which come from businesses that moved into the cosmetic industry, Hermès is up against serious competition. The young beauty blogger has 800,000 followers on Sina Weibo, and he's called "Iron Lip." Sometimes they just want to buy stuff quickly and cheaply, not be wowed by celebrities. 2019, the daily unique devices of both KOL accounts remained above 250,000, and … Those making less may lose patience and stick to their day jobs. Stage Name: Li Jiaqi (厉嘉琪) Birth Name:Li Jiaqi (厉嘉琪) English Name: Nicky Li Other Names: Xiao Li Birthday: August 28, 1997 Zodiac Sign: Virgo Chinese Zodiac Sign: Ox […] We also use third-party cookies that help us analyze and understand how you use this website. (Source: Viki) Drama . More obscure but no less enterprising, farmers and fishermen show off juicy apples or prize lobsters in short videos, digital showmanship accompanied by new delivery networks that allow city dwellers to procure the produce. It owns almost 500 Whole Foods Market stores and has opened some Amazon Fresh grocers in America that offer free same-day delivery to some members of its Prime subscription service. That’s what Li Jiaqi achieved once over a live stream. Key stories and trends shaping China's luxury market delivered right to your inbox! The 28-year-old “Lipstick Brother”, started out flogging make-up products in Nanchang, a At just 27 years old, he has a net worth of between US$1 million and US$5 million, and made it onto Hurun’s China’s Under 30s To Watch list in 2019. Too Faced founder, Jerrod Blandino was live in a video link with famous influencer Austin/Li Jiaqi AKA the King of Lipstick, who introduced and recommended signature products. Others offer “grab-and-go” shopping, including staffless stores and smart vending machines where payments are made by scanning QR codes. Austin Li (Tiếng Trung: 李佳琦) Điều gây ngạc nhiên là KOL số 1 về son môi là 1 người đàn ông. To have its Rouge Hermès line roasted on social media even before it was officially launched in China was certainly a blow for the brand. Yet a survey of Chinese e-commerce reveals genuine dynamism. Li Jiaqi knows how to command a crowd – and he does it with ease and grace. “If you want to see the future, look at China,” Mark Schneider, boss of Nestlé, the world’s biggest food company, instructs his executives. Like social commerce, it too has boomed amid pandemic lockdowns and shop closures. How is that possible? Chinese media reports say that on the first day of the campaign – 8 April – these TikTok live-streaming sales across the province garnered 17.9m yuan ($2.5m; £2m). Instagram; YouTube; Search. They also represent legacy investments that retailers are loth to undermine. They rose from 11% of its main retail revenues to 17%. Li Jiagi, also known as Austin Li, is China's "King of Lipsticks." 2,493 Followers, 645 Following, 287 Posts - See Instagram photos and videos from @jiaqi___ An ageing population will eventually reduce the supply of cheap warehouse workers and delivery drivers. In late 2017, Li shot to fame when he tried on 380 lipsticks on a two-hour livestream video on China’s e-commerce platform Taobao. Austin Li otherwise known as ‘The Lipstick King’ has some impressive accolades under his belt. Ảnh: Youku. If so, then Hermès will weather this influencer storm. Was Gucci’s New Year Collab With Doraemon A Misstep? The result is a mix of shops, entertainment venues, food courts, games arcades and gathering places that replicates the 20th-century American mall in digital form, and hybrid links of the virtual with the physical. And compared to the much better received Armani and YSL lipstick collections, both of which come from businesses that moved into the cosmetic industry, Hermès is up against serious competition. Li Jiaqi, 26, poses with his lipstick collection in Shanghai in January 2018. So China’s nascent middle class, armed with smartphones and broadband internet, finds online shopping both more rewarding and comfier than in the West, says Marc-André Kamel of Bain. JD.com also has what it calls a “new-markets” business, which works with some of China’s 6.8m local grocery stores. Known as the “King of Lipstick” in China, Li Jiaqi, also known as Austin Li, is without a doubt the best salesman of beauty products in China. Are Cruelty-Free Cosmetics Brands Ready For China? It is mandatory to procure user consent prior to running these cookies on your website. The biggest live-streamer is Alibaba’s Taobao Live. E-commerce giants like Alibaba are also joining in. Before 2020 both social commerce and hybrid shopping provoked mostly bemusement in the West. Surnommé le “Lipstick Brother”, Austin Jiaqi Li est un Key Opinion Leader beauté incontournable en Chine. in Selebritis. Track the global market performance of the luxury sector in China. Pháp Luật 27/10/2020 - 11:50. The lipsticks he features are often sold out across different e-commerce platforms not long after one of his broadcasts. Bernstein expects e-commerce to account for more than a quarter of all retail sales in China by 2021, roughly twice the share in America, even after the pandemic-induced stampede online. Over-Charged In China? Share Tweet. In time that may lead to more blurring of business boundaries. Dubbed “Taobao’s King of Lipstick”, Li goes livestream to review lipsticks on Taobao which is Alibaba’s e-commerce platform. 27-year-old man Austin Li Jiaqi, with a … By clicking “Accept”, you consent to the use of ALL the cookies. Shopify has enlisted TikTok to enable its 1m-plus merchants to market their wares by video. In Mar. Known as the “King of Lipstick” in China, Li Jiaqi or Austin Li, is one of the most well-known livestreamers in China. Student News clone - Founded in 1870, The Webb School is the oldest, continuously operating boarding school in the South and has a history of excellence in shaping the minds and characters of students who go on to accomplished careers in a wide range of f Popular hosts can make tens of thousands of dollars from virtual gifts, but even less famous … Copyright © The Economist Newspaper Limited 2021. From Amazon’s home in Seattle and Facebook’s in Silicon Valley to Walmart’s in Bentonville, American companies have tended to focus on their core business—be it e-commerce, social media or supermarkets. It is not just Alibaba making the running. ALMOST EVERYONE in China knows “Austin” Li Jiaqi. In other ways America will chart its own path. In the autumn it made its proprietary debut on Singles Day. Videos show something being crafted by hand. Through live streaming, influencers like Viya and “lipstick queen” Li Jiaqi can engage tens of millions of potential consumers per day. Ms Rochet says L’Oréal’s boss in China was flooded with emojis, likes and questions when he live-streamed a recent sales event. Is Criticism Of Its Hostile Work Culture Hurting Pinduoduo? Tenba calls it a Chinese mix of Instagram and Pinterest, two American photo-sharing apps. In this recurring column, we analyze everything from product drops and mergers to heated debates that sprout up on Chinese social media. It allowed viewers to buy some of its fashion items exhibited by celebrities directly via the video app, apeing what Douyin has been doing in China. Are Chinese Netizens Sick Of Mass Digitization? Li Jiaqi, a 26-year-old … We have recently been obsessed with Austin Li (李佳琦), and we are so late to the game. This is where the social networks come in. Li Jia Qi (Chinese: 厉嘉琪; pinyin: Lì Jiāqí, born August 28, 1997 in Hangzhou, China) is a Chinese actress from Zhejiang. She is known for her role as ‘Jiang XiaoYou’ in the “Meteor Garden” remake. Now, we will take Li Jiaqi Austin (Tik Tok) and Duoyu & Maomaojie (Tik Tok), the top two KOLs with the highest advertising value, for example to analysis. See what jiaqi (jiaqiwjackie) has discovered on Pinterest, the world's biggest collection of ideas. Li Jiaqi is a professional makeup artist. What Happened: Shortly after Hermès launched its widely anticipated line of lipsticks, called Rouge Hermès, with 24 shades in either matte or satin finishes, China’s top beauty influencer, Li Jiaqi (also known as Austin Li), gave the French luxury brand’s first dip into the lucrative beauty market a scathing review. Shoppers love it. Our most popular articles you may have missed. The 28-year-old “Lipstick Brother”, started out flogging make-up products in Nanchang, a provincial … Hubei is not the only province taking advantage of China’s booming live-streaming industry. The social network caters to the 160m businesses, mostly small and medium-sized, that use its apps and had to shift online as authorities ordered many physical shops to shut. And China’s retail razzmatazz could yet lose its vim. The Jing Take reports on a leading piece of news while presenting our editorial team’s analysis of its key implications for the luxury industry. Li is also known for her lead role in Wait, My Youth. His Taobao livestream, which attracted over 12 million views, … As a result, neither retailers nor their customers have had much of an incentive to shun them—at least before covid-19. Why Beauty Products Cost So Much In The Mainland. Ask any young person in China if they know about Austin Li, the answer is most likely yes. Webinar: How Collaborations Are Defining Experiences in China, News That Jack Ma Is Lying Low and Not Missing, Sends Alibaba Shares High, Bottega Veneta Says Sayonara To Social Media, China Initiates Antitrust Probe Into Jack Ma’s Alibaba Group, How One Indie Luxury Brand Conquered The China Market, Forget 2020: Here Are 21 Luxury Projections for 2021 and Beyond, Why China Is A Decade Ahead In Social-Driven Sales. Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. And the result? He once sold 15,000 lipsticks in five minutes. As for live-streaming, “It just hasn’t taken off in the West the same way it has in China.”. Li says he owns more than 1,000 lipsticks. Your browser does not support the